Does setting goals light the way forward?

Setting goals is a very popular strategy for enterprising people.

Setting goals can be a waste of time, energy & wisdom.

Setting goals can be both limiting & take you down the wrong track.

And setting goals is good.

“WTF” you say. Let’s have a little look at this. If goals are set too far in advance (like 12 months or more) you are imagining, i.e. dreaming, what your situation will be like then. The action involved to get there is too remote – ‘I’ll do that next month’ –  and 1000 things could happen in between to effect your goal. But you are focused on this goal and its related actions. Not a good scenario.

On the other hand, you could set a goal for the next 3 months. It will relate to what is going on in your enterprise right now. It will have actionable tasks that are in the foreseeable future, and so will be more realistically achievable. Shorter term goals also mean you and your enterprise can be adaptable to what is going on around you and what opportunities appear.

And even more simplistic goals are great too, like I am going to pick that book up from the library or I’m going to send this email out TODAY.

The message is to relate your goals to the way you and your enterprise function, not according to a formulated, one size fits all, business plan approach.


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